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About this Amplog

Das ist das Cliplog von talkabout communications (http://www.talkabout.de), der PR-Agentur aus München für klassische PR, Online Relations und Corporate Social Media. Es sammelt und kommentiert das Team von talkabout.
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Contributors to this Amplog

Mirko Lange
Thomas Pfeiffer
Sebastian Voss
Klaus Eck

Categories

From Interruption To Engagement

Amplify’d from www.publicasity.com

PR is now operating in a different world to the days where a two-sheet press release, and list of sell-in contacts was the minimum for an effective campaign. Today, with a much more diverse media landscape, the influence of a thriving digital community and a more cynical consumer, PR is having to evolve in leaps by moving from interruption to engagement. Throwing out one-way messages and hoping they stick will only achieve so much. Whereas engaging, interactive, experience-rich campaigns will ensure brand messages resonate with consumers long after today’s newsprint becomes tomorrow’s chip wrap.

Read more at www.publicasity.com
 

Definition Engagement Marketing

Amplify’d from pr.typepad.com
Marketing can be the practice of treating customers as human beings, not just a sale. Marketing is really the practice of listening to customers, and that process of listening gives a company two opportunities. One, a company can take action on what they learn, and in the course of taking action; customers recognize that you listened to them personally. Two, a company can take action based on what they have learned or explain to customers why they cannot take action, and in the course of which demonstrate to customers that they are willing to work with them and treat them like a human being.
Read more at pr.typepad.com